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Brochures: 4 Color and Black/White
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Sample Brochure

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Q. Why should I print and distribute brochures?
A. To increase exposure, to get a sale, to get a lead. These are the benefits of printing and distributing brochures. Your marketing goals, combined with information on your target audience, will determine the overall theme of your brochure..

Q. What are the standard sizes for brochures?
A. There are three standard sizes of brochures: 8 1/2x11, 8 1/2x14, and 11x17

Q. What is the most effective way to design a brochure?
1. Define the purpose of the brochure: Is it for attention or simplicity? Do you want to grab the reader's attention or do you want them to easily understand a message.
2. Simplify your message: Break down any long articles and simplify text by adding tables and charts.
3. Use selective emphasis: Reserve emphasis for the most important parts of your message. Add visual contrast by using larger typeface or graphics.
4. Keep the design simple: Use a few colors and fonts. Don't overdo it.
5. Use a single illustration on the cover.
6. Make your brochure worth keeping: Encourage the consumer to keep it handy.

544 E. Yellowstone, Casper, WY
(307) 234-1030
800-735-8411
info@oilcityprinters.com

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Owners:
Phil & Carolyn Hinds

Oil City is a union shop affiliated with Communications Workers of America, ITU sector.